What Is AI Chatting?

Automate fan conversations and increase your revenue with Substy’s AI.

Last updated About 13 hours ago

AI Chatting is Substy’s core automation system.
It allows your agency to let the AI handle fan conversations, send PPVs, negotiate prices, and maintain engagement, just like a human chatter would, but 24/7.

The AI uses your scripts, creator data, and message templates to interact naturally and drive consistent sales while freeing your team from manual chatting. Scripts are mandatory for all AI messaging interactions; without them, the AI cannot initiate or respond to conversations.

⚙️ What AI Chatting Can Do

  • Automate conversations: The AI answers fans instantly, in their language.

  • Send PPVs automatically: Based on your configured scripts and prices. Ensure scripts are properly created and assigned as the AI does not initiate actions without pre-defined scripts.

  • Negotiate offers: It adjusts prices dynamically between your base and max range.

  • Personalize tone: Adapts its chatting style depending on each creator’s settings.

🔍 Why It Matters

AI Chatting helps agencies scale faster by reducing the need for human chatters on every account.
You can choose to automate all conversations or keep a hybrid setup where the AI handles small or discover spenders while your team manages VIP fans.

💡 Before You Start

To activate AI Chatting, make sure you have:

  1. At least one creator connected to Substy.

  2. At least one script created with a PPV message. Note that scripts are mandatory for enabling any AI functionality, including initiating or responding to messages.

Once ready, follow this guide to enable automation: 👉 Start the AI →

Understanding Script Dependency

The AI in Substy operates based on scripts that define its interactions like sending messages or re-engaging subscribers. Without a proper script assigned, the AI will not execute any actions such as sending PPVs or continuing conversations. This ensures all interactions are user-driven and adhere to your strategies.

🎯 Key Takeaways

  • AI Chatting = Substy’s automation engine for conversations and sales.

  • Works 24/7 using your scripts and message templates.

  • Saves time, scales revenue, and keeps fans engaged automatically.