Understanding the Golden Ratio Insight

The Golden Ratio Insight is a unique metric that helps you understand if you're monetizing conversations effectively. This guide explains what it means and how to improve it.

Last updated About 6 hours ago

🎯 What is the Golden Ratio?

The Golden Ratio measures the balance between your conversation volume and the PPV content you're proposing. It answers the question: "Are you turning conversations into revenue opportunities?"

A low ratio means you're chatting a lot but not offering enough paid content. A high ratio means you're effectively monetizing your fan interactions.

📊 Reading the Golden Ratio Display

The dashboard shows:

  • Ratio value (e.g., 0.017) – Your current ratio

  • Status badge – Low, Medium, or High

  • Visual scale – Shows where you fall on the spectrum

  • AI vs Employee breakdown – How each contributes to the ratio

The Scale

|-------|-------|-------|-------> 
0.00   0.02   0.07   0.10+ 
    Low    Med    High

🎨 Status Levels Explained

Status

Range

Color

Meaning

Low

0.00 – 0.02

🟠 Orange

Not proposing enough content

Medium

0.02 – 0.07

🟡 Yellow

Good balance, room to improve

High

0.07+

🟢 Green

Excellent monetization

⚠️ What "Low" Means

When you see a Low status

This indicates:

  1. Missed opportunities – Fans are engaged but not being offered content

  2. Undermonetization – Your conversations aren't converting to revenue

  3. Imbalanced strategy – Too much chatting, not enough selling

🔧 How to Improve a Low Ratio

Train Your Team

If employees have a low ratio:

  • Encourage more PPV proposals in engaged chats

  • Review conversation with them.

  • Share examples of successful conversions

📈 Tracking Improvement

Monitor Over Time

Check your Golden Ratio regularly:

  • Daily for active optimization

  • Weekly for trend analysis

  • Monthly for strategic planning

Set Goals

Current

Target

Timeline

0.01 (Low)

0.02 (Medium)

2 weeks

0.02 (Medium)

0.05 (Medium-High)

1 month

0.05

0.07+ (High)

Ongoing

Compare AI vs Employee

Use the breakdown to see who needs improvement:

  • If AI ratio is low → Adjust AI settings

  • If Employee ratio is low → Train team on monetization

🎯 Best Practices for a Healthy Ratio

Do ✅

  • Send PPVs when fans are most engaged

  • Match content to fan interests

  • Follow up on expressed interest

  • Use AI automation to catch opportunities

  • Test different pricing strategies

Don't ❌

  • Spam PPVs to unengaged fans

  • Ignore buying signals in conversation

  • Let hot conversations go cold

  • Over-negotiate and lose sales

💡 Understanding the Math

The Golden Ratio is calculated based on:

  • PPV revenue generated

  • Conversation volume and engagement

  • Content proposals vs. actual sales

A higher ratio means you're efficiently converting conversations into revenue without over-messaging or under-selling.

🔄 Ratio vs Percentage Toggle

The dashboard offers two views:

  • Ratio – Shows the raw ratio value (0.017)

  • % – Shows as a percentage (1.7%)

Toggle between them based on your preference. Both represent the same data.

📊 Example Scenarios

Scenario 1: Very Low Ratio (0.005)

Problem: Lots of messages, almost no PPVs sent Diagnosis: AI or team isn't recognizing sales opportunities Fix: Review AI triggers, train team on when to pitch

Scenario 2: Low Ratio (0.017)

Problem: Some monetization happening, but room to grow Diagnosis: Opportunities are being missed in engaged conversations Fix: Increase PPV frequency in hot chats, review content strategy

Scenario 3: Medium Ratio (0.04)

Problem: None — this is healthy Diagnosis: Good balance between engagement and monetization Fix: Maintain current strategy, optimize incrementally

⚠️ Important Notes

  • Quality over quantity: Don't sacrifice conversation quality just to boost the ratio

  • Fan experience: Over-pitching can hurt long-term relationships

The goal is sustainable monetization, not maximizing the ratio at all costs.