Understanding the Statistics Dashboard

📊 Global Statistics Panel

The left sidebar shows your agency's overall numbers:

These numbers give you a quick health check of your agency's performance.

📨 Messages Sent

This card shows the total volume of messages sent during your selected time period.

• AI – Messages sent by your AI chatters (shown in purple)

• Employee – Messages sent by human team members (shown in blue)

💡 Why it matters: High message volume typically correlates with more engagement and revenue opportunities. Compare AI vs Employee to understand your automation ratio.

💵 Average Price (AOV)

Shows the mean price of PPVs sent across all conversations.

• AI – Average PPV price from AI conversations

• Employee – Average PPV price from human chatters

💡 Why it matters: A higher average price means better negotiation and pricing strategy. If AI prices are lower than employees, consider adjusting your AI negotiation settings.

📤 PPV Sent

The total number of pay-per-view messages sent.

• AI – PPVs sent by AI chatters

• Employee – PPVs sent by human team members

💡 Why it matters: More PPVs sent = more revenue opportunities. Track this alongside Unlock Rate to understand your conversion efficiency.

📈 Earnings Performance Chart

A visual timeline showing revenue generated over your selected date range.

• Purple line/area – AI earnings

• Blue line/area – Employee earnings

• Hover over any point to see exact figures for that date

Using the Chart

• Compare employees – Use the dropdown to compare specific team members

• Spot trends – Look for patterns (weekends, promotions, etc.)

• Identify dips – Investigate sudden drops in performance

🏆 Employee Leaderboard

Ranks all your employees and AI by performance metrics:

Leaderboard Tips

• Click column headers to sort by different metrics

• Use the search bar to find specific employees

• The crown icon indicates the top performer

• AI employees are marked with an "AI" badge

🎯 Golden Ratio Insight

This unique metric measures your content-to-conversation balance.

What the Numbers Mean

• Ratio value (e.g., 0.017) – The ratio of PPV sent to conversation volume

• Low/Medium/High – Your performance level indicator

The Scale

What "Low" Means

If you see "You are not proposing enough content", it means:

• Your conversations aren't leading to enough PPV offers

• There's untapped revenue potential

• Consider sending more value-added PPVs to engaged fans

👤 Employee Sidebar Cards

Each employee in the left sidebar shows quick stats:

[Avatar] Employee Name - Role $XXX    💬XX    XX%

• $XXX – Earnings for the selected period

• 💬XX – Message count

• XX% – Unlock rate

Role Badges

• Admin – Full dashboard access

• Member – Team member with limited permissions

• Chatter - Team member with only chat permissions.

• AI – Automated AI chatter

🔄 Filtering Your View

By Employee Type

Use the tabs at the top of the sidebar:

• All – Show everyone

• Admin – Only admins

• Member – Only members

• Chatter - Team member with only chat permissions.

• AI – Only AI chatters

By Creator

Click "Select creators" to filter stats for specific creators in your agency.

By Employee

Click "Select employees" to focus on individual team members.

By Date Range

Click the date range picker (e.g., "08 Nov 2025 — 08 Dec 2025") to analyze different time periods.

Net vs Gross

Toggle between Net and Gross earnings using the switch in the top right.

💡 Pro Tips

• Check daily: Monitor the Earnings Performance chart to catch issues early

• Compare periods: Use date ranges to compare week-over-week or month-over-month

• Focus on Unlock Rate: This is often more important than raw message volume

• Watch the Golden Ratio: A consistently low ratio means you're leaving money on the table