Understanding Post-Media Messages

Learn how Post-Media Messages work and how they can increase sales by keeping fans engaged after each PPV.

Last updated About 13 hours ago

🧠 What Are Post-Media Messages?

Post-Media Messages are follow-up messages automatically sent after a PPV has been sent.
They’re designed to maintain engagement, build anticipation, and encourage fans to unlock the next content or respond to the chat.

If the fan doesn’t send a message, these automated follow-ups help boost conversions by making the interaction feel more alive and natural.

⚙️ How It Works

When you create a message template, you can add one or several Post-Media Messages.

Each message can include:

  • Text (optional if you attach media)

  • Media attachments (optional if text is provided)

  • Wait time (in seconds) — the delay before sending the message

💡 Tip: If you add multiple Post-Media Messages, the next one waits until the previous one is sent, using the delay you’ve defined for each.

🕒 Understanding “Wait Time (seconds)”

The Wait Time defines how long Substy should wait after the previous message before sending the next one.

  • If it’s the first Post-Media Message, the delay starts right after the PPV is delivered.

  • If it’s the second or third, the timer starts after the previous Post-Media Message is sent.

Example:

  • Message 1: Wait Time 2 seconds

  • Message 2: Wait Time 4 seconds

  • Message 3: Wait Time 120 seconds

The AI will send Message 1 after 2s, Message 2 four seconds later, and Message 3 two minutes after that — unless the fan replies. If the fan replies after message 2 message 3 will not be sent.

💬 Example of Post-Media Messages

Here’s an example sequence to illustrate:

Message

Wait Time

Description

“Before you see that… I want you to think about how good it’ll feel to watch this 😏”

2s

Builds curiosity before the fan opens the content.

“It’d mean a lot if you watched it, I tried my best you’re gonna love it 😘”

4s

Encourages emotional connection and boosts the chance of unlocking.

“I expected a different reaction 😅”

120s

Sent later if the fan still doesn’t reply — re-engages them naturally.

This rhythm makes the conversation feel human and emotionally paced, rather than robotic or pushy.

💡 Best Practices

  • Add at least 2–3 Post-Media Messages per PPV.

  • Vary tone: mix teasing, emotional.

  • Use realistic delays (e.g., 2–5 seconds for the first, 1–3 minutes for later ones).

  • Avoid repeating the same message pattern across all PPVs.