Create Your First Script

Learn how to create your first script

Last updated About 6 hours ago

The Scripts section is one of the most important parts of Substy.

Well-built scripts help your AI chat sell more, keep fans engaged, and generate consistent revenue.

✍️ Step 1 — Create a Script

Start by creating a new script and giving it a name.

👉 Open the Scripts section in Substy →
This name is only visible to you — it's meant to help you stay organized.

Once created, you'll be able to add message templates inside your script.
Each message template is a pre-defined message + media offer that the AI will send to fans when making a PPV (pay-per-view) request.

💬 Step 2 — Add a Message Template (PPV)

When creating a new message template, fill in the following fields:

Field	Description
Name of your message template	Internal name to identify your template.
Price ($)	The initial price assigned to the media when first sent.
Content	The message text attached to the media. Write this content in the creator's native language (the language set in Creator Information). If the fan's conversation language is different, the content will be automatically translated into the fan's language.
Post-Media Messages	Follow-up messages (you can add text or media) sent after the PPV is delivered. You can define the delay before each one — crucial for boosting conversions.
Medias	Choose one or more pieces of media to send. Multiple media increase perceived value. (Videos sell 3× more than photos!)
Base Price ($)	The first counter-offer shown if the fan doesn't buy immediately.
Max Price ($)	The final offer price during negotiation if the fan refuse the base price.

💰 Step 3 — Choose the Right Pricing Strategy

Pricing is key. Avoid sending paid content right away or setting high prices from the start.
Your goal is to build trust, create excitement, and gradually increase the value of your PPVs.

Here's an example of a progressive pricing flow:

PPV1 (Teaser 1) = $0 
PPV2 (Teaser 2) = $0 
PPV2 = $9 
PPV3 = $17 
PPV4 = $32 
PPV5 = $54 
PPV6 = $72 
PPV7 = Free gift to thank the fan

🎥 Step 4 — Build Progressive Content

Each PPV should feel part of an ongoing, natural conversation — like a live experience.
Make sure the content evolves gradually and keeps the fan engaged from message to message.

💡 Pro tip: Include several pieces of content in each PPV to raise perceived value and encourage higher conversions.

🚀 You're All Set!

You've just created your first script!
Your AI can now automatically use it to send offers, respond to fans, and boost your revenue.

👉 Next up: Start the AI ->