The Tracking Links section lets you monitor where your traffic and subscribers come from — and how each source performs. It's a powerful tool to analyze your marketing efforts, sync OnlyFans data, and optimize ROI for every campaign.
Tracking links are unique URLs that let you identify and analyze which platform (Instagram, TikTok, Reddit, etc.) brings you the most subscribers and revenue. Each link is tracked automatically in Substy, giving you precise insight into your traffic performance. You can sync links directly from OnlyFans or create new ones manually.
The dashboard displays:
Total Clicks — How many people visited the link.
Subscribers — How many converted into subscribers.
Conversion Rate (%) — Ratio of subscribers per total visitors.
Revenue Distribution — See which source generates the most money.
ROI, CPG, ARPS (LTV) — Key marketing metrics to measure profitability.
Click Create Tracking Link.
Name your link (e.g., Instagram Bio Link, TikTok Swipe Up).
Choose the Source (Instagram, TikTok, Reddit, Snapchat, etc.).
Click Create — your new tracking link will appear in the list below.
Data are synced every 6 hours.
The Tracking Sources chart lets you compare the performance of each source (Instagram, TikTok, Reddit, Telegram, Other). Hover over a source to view Revenue, Profit, Conversion Rate, ROI, and ARPS (LTV).
Keep source names consistent for easy comparison.
Review performance weekly to shift focus to your top-performing channels.
Remove underperforming tracking links to keep your analytics clear.
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