As your fan base grows, organizing fans into groups becomes essential for effective targeting. Substy provides two complementary systems: Fan Lists (manual) and Segments (automatic). Together, they give you granular control to send the right content to the right fans at the right time.
Fan lists are manually curated groups of fans. You decide who goes into each list, and fans stay until you remove them. Lists are used across bulk messaging, automations, and sidebar filtering.
Navigate to the Lists page from the left sidebar.
Click Create List.
Give your list a descriptive name (e.g., "VIP Fans," "High Spenders," "New Subscribers This Month").
Save the list.
You can add and remove fans in several ways: individual fan management (open a fan's profile and add/remove from specific lists), batch operations (select multiple fans at once), or automation actions (use the "Add Fan to a List" action to automatically add fans based on trigger events).
Segments are dynamic, auto-updating fan groups that automatically include fans based on criteria you define. Unlike lists, you do not manually add or remove fans — the system continuously evaluates your fan base and updates segment membership automatically.
Segments require a Pro or Elite plan. They are available for OnlyFans accounts only (not currently available on Fanvue).
Price Range Segments: group fans based on their total spending. Set a minimum and/or maximum dollar amount. Examples: "Spent $0-$25" (minimal spend), "Spent $200+" (high-value fans, set minimum to $200, leave maximum empty).
Subscription Duration Segments: group fans based on how long they've been subscribed. Configure using a comparison operator (LT, LTE, GT, GTE, EQ), a value, and a unit (Days, Months, Years). Examples: "Subscribed less than 7 days" (brand-new fans), "Subscribed greater than 3 months" (long-term subscribers).
Navigate to the Lists page and switch to the Segments section.
Click Create Segment, choose the segment type, configure the criteria, and save.
The system immediately evaluates your fan base and continues to update automatically.
Fan Lists: manual membership, static until you change it, works on all plans, supports OnlyFans and Fanvue. Best for custom groups, VIPs, campaign-specific lists.
Segments: automatic membership, continuously auto-updated, requires Pro/Elite plan, OnlyFans only. Best for spend tiers, subscription cohorts. Set once — runs automatically.
Start with a basic segmentation strategy: create 3-4 spend tier segments and 2-3 subscription duration segments as a baseline.
Use clear, descriptive names. "Spent $50-100" is more useful than "Tier 2".
Keep lists lean. Remove fans from lists when they no longer fit the criteria.
Automate list management. Use automation "Add Fan to List" actions to keep lists populated without manual effort.
