When a new fan subscribes to your page, you'll receive an instant Telegram notification with the fan's name, a direct link to the conversation, and any custom note you want to include. This helps you stay on top of new fans and respond quickly while they're most engaged.
Go to Tools > Automation > Create automation in your Substy dashboard.
In the Trigger section, select "Fan just subscribed" from the dropdown. This triggers immediately when a new fan completes their subscription.
For new subscriber notifications, you'll typically want to keep the default audience settings. Leave audience settings neutral to get notified for every new subscriber.
Choose "Send every time the fan matches the trigger" to receive a notification for every new subscription.
Scroll down to the Actions section and toggle on "Notify employee on Telegram". Select recipients and add an optional additional note. Use the quick-insert buttons to include dynamic info: + Conversation URL, + Fan Name.
Toggle on "Send a message" to also send an automated welcome message. Optionally enable "Generate with AI" for personalized welcomes. You can set up a message sequence with a follow-up a few hours later if they haven't responded.
Click Create automation to save. You'll now receive Telegram pings for every new subscriber!
Want to also be notified when a fan comes back after their subscription expired? Create a second automation with trigger set to "Fan resubscribes after break" and enable Telegram notification with a note like "Fan came back: {Fan Name}!".
Respond quickly: New subscribers are most engaged in the first few hours — quick responses lead to better retention.
Personalize your welcome: Use the conversation URL to jump in and send a personal follow-up.
Track weekly signups: Add new subs to dated lists (e.g., "Dec Week 1") to monitor growth.
