Getting your PPV (pay-per-view) pricing right is one of the most important factors in maximizing your revenue. Substy gives you granular control over how each piece of content in your scripts is priced, including a powerful dynamic pricing system that lets the AI negotiate on your behalf.
Every script in Substy is made up of individual templates, sometimes called PPV steps. Each template represents one piece of content that gets sent to the fan during a conversation. Every template has a Price field that determines how the fan interacts with that content.
When you set a template's price to $0, the content is sent as a free message. Free templates are useful for teaser content, introduction messages, reward content for loyal fans, and building rapport before transitioning to paid content.
When you set a price above $0, the content is sent as a paid PPV message. The fan must pay the specified amount to unlock and view the media.
In addition to the Price field, paid templates have two fields that are only used for AI negotiation: Starting Price and Final Offer. These fields only come into play when the AI negotiation engine is active.
When you set a Price on a template, Substy automatically calculates the Starting Price and Final Offer:
Starting Price is auto-set to 80% of the Price (20% off). It must always be at least $1 less than the Price.
Final Offer is auto-set to 80% of the Starting Price (20% off the Starting Price). It must always be at least $1 less than the Starting Price.
For example, if you set a Price of $50: Starting Price is automatically set to $40 (80% of $50) and Final Offer is automatically set to $32 (80% of $40).
When dynamic pricing is active, the AI chatbot manages the negotiation process automatically during conversations:
Initial Offer: The AI presents the content at the Starting Price to the fan.
Fan Response: If the fan hesitates, asks for a discount, or indicates the price is too high, the AI enters negotiation mode.
Negotiation Range: The AI can offer any price between the Final Offer and the Starting Price.
Closing the Deal: The AI works to close at the highest price the fan is willing to pay, never dropping below your Final Offer.
One of the most effective approaches is a progressive pricing model, where content starts at a lower price point and increases as the script progresses. Lower initial prices reduce purchase friction, and once a fan makes a first purchase, they are more likely to continue buying.
Keep the gap between Starting Price and Final Offer reasonable. The default auto-calculation provides a good starting point.
Start with a free or low-cost template to dramatically increase the chance fans will purchase subsequent templates.
Test different price points by duplicating scripts with different pricing structures and comparing performance.
Track your results using Script Statistics to monitor conversion rates and revenue per script.
What Are Scripts
Script Modes, Requirements, and Cross-Creator Duplication
How AI Negotiation Works
Create Your First Script
Analyzing Script Statistics
