Tracking Links

Last updated About 6 hours ago

The Tracking Links section lets you monitor where your traffic and subscribers come from — and how each source performs.
It’s a powerful tool to analyze your marketing efforts, sync OnlyFans data, and optimize ROI for every campaign.

📊 What Are Tracking Links?

Tracking links are unique URLs that let you identify and analyze which platform (Instagram, TikTok, Reddit, etc.) brings you the most subscribers and revenue.
Each link is tracked automatically in Substy, giving you precise insight into your traffic performance.

You can sync links directly from OnlyFans or create new ones manually.

🧭 Navigating the Tracking Links Dashboard

The dashboard displays:

  • Total Clicks → How many people visited the link.

  • Subscribers → How many converted into subscribers.

  • Conversion Rate (%) → Ratio of subscribers per total visitors.

  • Revenue Distribution → See which source generates the most money.

  • ROI, CPG, ARPS (LTV) → Key marketing metrics to measure profitability.

💡 You can toggle between daily, weekly, or monthly analytics to get a clearer trend over time.

🧩 Creating a New Tracking Link

To create a new link:

  1. Click ➕ Create Tracking Link.

  2. Name your link (e.g., Instagram Bio Link, TikTok Swipe Up).

  3. Choose the Source (Instagram, TikTok, Reddit, Snapchat, etc.).

  4. Click Create — your new tracking link will appear in the list below.

You can use this link in your creator bios, ads, or social posts.
Later, sync it to OnlyFans for unified reporting.

🔄 Syncing With OnlyFans

Data are synced every 6 hours.

📈 Viewing Daily Stats

Each tracking link comes with its own analytics panel showing:

  • Clicks & Subscribers per day

  • Revenue, ROI, and Conversion Rate

  • Profit breakdown by campaign

📅 Use this view to detect traffic spikes, identify which days perform best, and fine-tune your ad spend.

💰 Tracking Sources

The Tracking Sources chart lets you compare the performance of each source:

  • Instagram

  • TikTok

  • Reddit

  • Telegram

  • Other

Hover over a source to view detailed metrics:

  • Revenue

  • Profit

  • Conversion Rate

  • ROI

  • ARPS (LTV)

This helps you see which platform generates the best return and which underperforms.

🧠 Best Practices

  • Keep source names consistent (e.g., “IG Bio”, “TikTok Swipe Up”) for easy comparison.

  • Review performance weekly to shift focus to your top-performing channels.

  • Remove underperforming tracking links to keep your analytics clear.

  • Use the global data mode to analyze overall performance when managing multiple creators.

🚀 Why It Matters

With Tracking Links, your agency gains full visibility over every conversion source.
You can:

  • Track ROI in real time,

  • Compare marketing platforms,

  • Optimize ad spend,

  • And sync results directly with OnlyFans.

Data driven growth has never been easier.